
hello! it’s your google calendar reminder here. have you updated your creative field personal branding today? let’s go through the short checklist!
1. social media:
be sure to post/update at least five times a day, all relevant articles and/or witty comments that generate pings/trackbacks/the title of “mayor”/over twenty comments or “likes” to the following accounts: twitter, facebook, linkedin, foursquare, youtube, faceplace (HA! fooled you! that’s only on law & order; although, hm…who wants to “monetize”?), myspace (HA! fooled you again! who even USES this anymore, amirite?), flickr, ning, google buzz, lastfm, tumblr, classmates.com, stickam, vampirefreaks.com, crunchyroll, yelp, and finally, xanga, xing, and xt3.
now remember, you’re not done until you’ve devoted at least three entire working days to this and have started all over again.
2. events:
get out there, buddy! you’re the only brand you’ve got! and you want other people to see it, right? five nights a week, minimum – and NEVER saturdays. seven nights makes you look desperate or like an alcoholic who doesn’t have to get up and work at anything, monday’s the new sunday, and thursday is completely passe.
events on your calendar this week should include something having to do with fashion, some sort of intelligent literary party (anything involving sloane crosley is a good choice), an art opening no one can get into that’s not at dietch, the opening of a new swimming pool (it’s summer, duh), a sample sale with at least a two-hour line outside (you can, of course, simply breeze past this line, you being you and all – but do you really want to waste all the NETWORKING time and PHOTO OPS BY STREET BLOGGERS?), one big blow-out identified only by a single sponsor’s name (i.e., “are you going to the POP BURGER party? no? you’re going to the VITAMIN WATER one?”) that is actually some sort of benefit, and finally, something on a rooftop somewhere and/or in the hamptons at an outpost of a store that’s down the block from you in manhattan. brooklyn! i mean, brooklyn.
3. image:
well, this is sort of a silly one, since personal branding is ALL ABOUT your image! but we’re talking completely superficial physicality here. have you posted at least one photo to your social networks (see above) today? this will tell people you are cute/cool/hip and you would look good in their office/at your desk/on their masthead. you should be someone companies are PROUD to claim as their own.
acceptable photos include: ones with you wearing glasses, ones of you holding up a print article about yourself, a clever paper mache sculpture of your head that one of your social networking fans has created, your nail art, ones of you in tokyo, any shots of you and someone more famous, with them pointing at you with their forefinger and/or making a “thumbs-up” sign.
so, got it? now get to it! c’mon, little trooper! as your personal google calendar reminder, i can tell you that you’re booked solid through next week. and i can also warn you NOT to attend that embarrassing second cousin’s birthday party at – my god, it hurts me to say it, because who even GOES there anymore? – la esquina.
(image via theadclass)